Since every woman's body shape is different, (such as different amounts of space between the breasts, larger and smaller torso) it was all but impossible to make a one piece floating bra that would work well for every body type.

We came up with and patented the front snap concept so the front of the bra would swivel to accommodate every body shape. We also discovered that by swiveling the cups, different amounts of cleavage and lift are created. Since every garment also poses different challenges for each woman, (even super models), SWIVELIFT came to the rescue every time.