4 years ago Braza introduced a line of synthetic tricot covered foam pads for swimwear.
We peddled our pads up and down the sun belt and were laughed out of most stores because many swim suits came with foam pads. Several large swim retailers showed us large plastic bags full of pads that women had removed from the swimwear because they didn’t need them.
We couldn’t seem to convince these retailers that our pads were ‘different’ and they were packaged to sell to the less endowed. An add on sale and serious enhancement that those cheap uncovered foam pads could not come close to.
We persisted and now Swim Shapers in both covered foam and silicone are some of our best sellers. We have two major swimwear clients that we are doing private label swim shaper packaging for.
Not just a bunch of cheap foam pads in a plastic bag, gathering dust and taking up space in your stock room.
